5 Step
Model

 
OVERVIEW:
 

As banks are confronted by the challenges and uncertainties associated with digital disruption, regulatory intervention and changing consumer preferences, they can look to debit to power, anchor and strengthen the consumer relationship. Debit should not be overlooked as a consumer engagement tool and revenue generating lever beyond the card.

This new research from Mastercard produced consequential findings for banks as they compete for the critical outcomes of stronger relationships and loyalty. And to drive those outcomes, the findings showed that debit engagement can be driven through digital channels.”

RELATED ITEMS: