Brick-and-Mortar Retailers Fight Back

Mastercard THOUGHT LEADERSHIP

Winning Strategies to Compete with Online-Only Players

Written by The Economist Intelligence Unit and APT

Based on a survey of over 250 global retail executives, this report explores how online competition is shaping traditional retailers’ strategies.

Key Findings

Growing competition from e-commerce giants is forcing traditional retailers to modify their in-store experience. This report, based on a global survey of 256 retail executives, reveals the most common strategies retailers are adopting in their fight against online competition.

Click here to gain access to the UK specific version of the report.

The report found top store strategies on the horizon include:

40%

Offer space for in-store demos and events

39%

Increase staffing

35%

Offer click-and-collect services

35%

Introduce augmented reality and/or virtual reality technology