Brick-and-Mortar Retailers Fight Back

Mastercard THOUGHT LEADERSHIP

Winning Strategies to Compete with Online-Only Players

Written by The Economist Intelligence Unit and APT

Based on a survey of over 250 global retail executives, this report explores how online competition is shaping traditional retailers’ strategies.

Key Findings

Growing competition from e-commerce giants is forcing traditional retailers to modify their in-store experience. This report, based on a global survey of 256 retail executives, reveals the most common strategies retailers are adopting in their fight against online competition.

The report found top store strategies on the horizon include:

40%

Offer space for in-store demos and events

39%

Increase staffing

35%

Offer click-and-collect services

35%

Introduce augmented reality and/or virtual reality technology